A TinySuperheroes cape gives kids overcoming illness or disability an invaluable feeling of internal empowerment. But founder Robyn Rosenberger wanted a way to evolve that feeling into external confidence.
Working with a team of interns, I came up with concepts and strategies to extend the TinySuperheroes brand beyond the cape.
I created a comprehensive brand guide, web and social content, and a new brand mascot that encouraged kids to unlock superpowers of courage, kindness and more with TinySuperheroes’ Monthly Mission program.
Homepage for the Monthly Missions program
Welcome message from Robyn Rosenberger, TinySuperheroes founder, Squad Leader, and biggest cheerleader.
This is Patches the dog, the mascot I created for the Monthly Missions program
Mock-up of a Monthly Missions social post